Institutional Priorities and College Admissions

How do institutional priorities impact college admissions? We often hear parents say things like “my kid has a great GPA and test scores.” They mistakenly think that this gains entree to top schools. Many highly selective schools will use these first two data points to vet an application. This takes about 30 seconds. After this first round, the application is then ‘read’ by the admissions officers who often work individually or in groups to read an applicant’s profile in more depth, about 2-5 minutes. Colleges look for various criteria: activities, demonstrated leadership, personality characteristics that come through in essays, interests other than academics etc.

One thing that college admissions counselors are never privy to is something called institutional priorities that greatly influence which students are admitted to the school 

Institutional priorities play a significant role in shaping a college’s admission process. These priorities are a reflection of the goals, values, and strategic plans of the institution, and they influence how the admissions office evaluates applicants. Here’s how institutional priorities can impact college admissions:

Diversity Goals

   Many colleges and universities have specific priorities around diversity, equity, and inclusion. This can include diversity in terms of race, ethnicity, geographic region, socioeconomic background, gender, and academic interests. Schools may place additional weight on applicants from underrepresented groups or those who bring a unique perspective to campus life. This doesn’t necessarily mean diversity quotas, but it often guides the admissions committee to seek a student body that reflects a variety of experiences and identities.

Academic and Extracurricular Fit

   Colleges often prioritize applicants who align with their specific academic strengths or institutional mission. For example, a university known for strong programs in the arts may prioritize students with demonstrated interest or achievement in creative fields. Similarly, a school with a strong emphasis on STEM might place higher value on students with strong science and math backgrounds. If the college places a premium on extracurricular involvement, applicants with leadership roles or notable achievements outside of the classroom could be favored.

 Athletic Recruitment

   Many schools prioritize athletes, particularly those that compete at the Division I or Division III level. Recruiting top athletes can bring prestige to a college’s sports programs, build school spirit, and even generate revenue (especially in schools with prominent athletic programs). For such schools, admissions may favor recruits who demonstrate strong athletic talent and are likely to contribute to the success of the school’s teams.

 Legacy Status and Donor Connections

   Some colleges and universities have a tradition of admitting students who are legacies—children or relatives of alumni. Legacy applicants may receive special consideration as part of an effort to maintain long-term relationships with alumni and encourage ongoing donations. Similarly, students who are connected to significant donors or who are from families with the potential to contribute financially to the institution might be given preferential treatment.

 Geographic Representation

   Institutions often seek to maintain a geographically diverse student body. Colleges may prioritize students from certain states, regions, or countries to ensure that they have a broad national or international representation. For example, if a college is looking to increase its presence in certain regions, applicants from those areas might be more competitive.

Classroom Capacity and Institutional Resources

   Some schools have limited capacity in certain departments or majors and will prioritize applicants who are likely to fill areas where the institution has a shortage of students. For example, if a college is trying to increase enrollment in an underrepresented field such as engineering or nursing, applicants who demonstrate interest and aptitude in those areas may be given preference.

Financial Considerations (Yield and Full Pay Students)

   Colleges and universities often prioritize applicants based on their likelihood of attending if admitted. This is called “yield.” Institutions may use financial aid strategies or offer merit-based scholarships to attract higher-yield applicants. Schools may also seek students who can pay full tuition, especially if the institution needs additional revenue or if it’s looking to offset financial aid packages for other students.

Academic Rigor and Institutional Prestige

   Selective colleges may prioritize applicants from rigorous academic backgrounds, especially those from highly competitive high schools or who have demonstrated the ability to thrive in advanced coursework. A school’s institutional reputation might shape its admissions decisions as well, as prestigious institutions often look for students who will help maintain or enhance their academic standing.

 Alumni Networks and Career Outcomes

   Many colleges are focused on ensuring that their students are successful post-graduation, which can influence admissions policies. Schools with strong career services or a large alumni network may prioritize applicants who have demonstrated clear goals and aspirations that align with the institution’s career development resources. Applicants with a clear pathway to success after graduation can reflect well on the college’s reputation.

Mission and Institutional Values

   Colleges often have a set of core values, such as a commitment to social justice, sustainability, community engagement, or innovation. Admissions teams may look for students whose passions and activities align with these values. For example, a college with a strong commitment to sustainability might prioritize applicants who have demonstrated leadership in environmental causes.

In summary, institutional priorities directly shape how admissions offices evaluate applicants. Understanding a college’s institutional goals—whether they’re about diversity, athletics, academic rigor, or financial considerations—can help applicants tailor their applications to resonate with what the school values most. It’s important for prospective students to research each institution’s mission and strategic goals, as this insight can offer a competitive edge in the admissions process.

 

Are Test Scores Relevant

Should I Submit?

The pandemic has definitely changed the way admissions look at standardized tests (SAT and ACT). During the pandemic, colleges and universities pivoted to test-optional or test-blind (UC). There are currently very few schools requiring a standardized score; MIT is one of the few outlier schools requiring a student to take and submit a score. A student’s chances of being admitted to a highly selective school are much different now than they were two or three years ago. As more and more schools were becoming test optional, so the numbers of test takers increased.

Beginning just before the pandemic, admissions offices had begun to view the tests as inequitable because they have been shown to highlight the disparity between test takers who come from educated, affluent families who can pour money into test prep and those who come from disadvantaged backgrounds, thus further creating a lack of diversity on college campuses. It became common knowledge that the tests created an unnecessary barrier for low-income students.

This year, College Board released results of a study among 51 test-optional public and private colleges. Applications were up across the board, but at the highly selective private colleges, more than half of applicants didn’t submit scores. These schools also did not increase the number of seats to meet demand, creating very low acceptance rates – something they relish as it ‘looks good in the rankings’. Highly selective schools saw their numbers rise among Black, low-income, and students with high GPAs.

When is it beneficial to submit a score? 

Parents and students should understand that a test score is highly predictive of how well a student will do in college, more than a GPA can predict success.

Jeff Selingo writes, “While a 1350 would have been considered a good score in the past at those {less selective} schools, now, when the only applicants submitting scores are mostly those well above the average, the expectations of admissions officers have risen with the scores — especially for applicants from wealthy academic” high schools. Students are now submitting scores only when they tend to be at the top of the range or even exceeding the range of scores.”

Selingo goes on, “In the spring, Hannah Wolff, a former college counselor at Langley High School, a top-ranked high school in the wealthy suburbs of Washington, D.C., heard from admissions counselors at several public universities that a few Langley seniors who were rejected might have been admitted if they had not submitted their SAT scores, which were in the 1350 range.” More attention might have been paid to the rigor of classes, the student’s activities and the essays. The lower median scores ultimately would bring down a school’s test score range in the rankings.

When should you not submit a score?

 Charlie Deacon, Georgetown University’s admissions dean since the 1970s is very

 unapologetic about his support for the tests. He believes a test score is a necessary benchmark for evaluating applications from high schools with varying degrees of rigor. “It’s not a score cutoff we’re looking for but one that’s high enough that you think, Well, maybe the student can do it,” Deacon said. “We don’t want people coming in for whom that is a real question. The really low test score is a warning signal.”

Basically, if a student is applying to any mid-range to top tier colleges, they should only submit a score if it’s very close to or above the median score for that school. 

What does this mean for you?

As the acceptance rates continue to decrease at the top tier and top mid-range schools, families will need to cast a much wider net in the college search.

 


 

Need Test Prep?

A Starting Line offers test prep with one of our experienced staff. We also partner with a highly regarded test prep center. 

Tips

  • Find your passion.
  • Secondly, get involved.
  • Thirdly, leadership doesn’t mean ‘president’.
  • Fourth, show initiative.

Admissions: forget the scatter grams


Times have changed

The pandemic has upended college admissions. The top 20-30 schools have seen their applications increase by anywhere from 20 to 50 percent as a result of going test optional or blind. Nearly 168,000 freshmen and transfer students applied to UCLA for fall 2021 admission, a 24.6% increase compared to last year, according to data released by the University of California Office of the President. Of those, 139,463 applied for first-year admissions, while 28,440 applied for transfer admissions. Applications at Tufts were up 35 percent from the previous year.

What college admissions offices noticed with the test optional/blind policy is that many underrepresented students were now applying. These students sometimes had quite stellar resumes filled with community and school leadership roles and landed some sweet acceptances at top schools.

This leads us to data and scatter grams. By the time data points show up in Naviance, the data is at least one year old. But without community and school leadership roles, those data points on scatter grams are meaningless. The top schools want a diverse student body; they want students who show initiative, leadership, involvement, empathy, business acumen, creativity etc. 

So, a near perfect test score coupled with a stellar GPA alone isn’t going to get a student into a top school – those days are gone. It’s all about strategy.